Top 7 Tricks for More Holiday Web Sales
Update your Web site. If your home page still boasts "Summer Specials," this means you! Put photos of your best sellers out front, and highlight any holiday specials.
Make it easy for shoppers to figure out what to buy. Try adding a "Great Gift Ideas" list on your home page with links to each product. Better yet, organize the list into categories: "Gifts Under $20," "Stocking Stuffers," "Gifts for Kids,"
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Combine popular items into a "gift set" that shoppers can
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Sell the gift that
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Offer gift certificates for the shopper that isn’t sure what to buy, or who needs a last minute gift. TIP: Make sure your shopping cart ships gift certificates free.
Offer to wrap and ship a gift directly to the recipient for a small
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Concerns about delivery are at the top of Web shoppers’ lists. Overcome their uncertainty by posting information about shipping times, order cut off dates for holiday delivery, and express delivery options in a conspicuous place.
NOW is the time to toot your own horn and help people remember that your products and services make great gifts. Email the folks on your mailing list at least once a week until the end of the holiday season. Pick a different gift product to feature with each email, and be sure to include a direct link to the product page. Also, work the phones. Don’t
Michael Kors handbags outlet be afraid to be low tech! Pick up the phone and call your 10 best customers to let
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